Unbiasable

Part 4 · The biased machine

Chapter 18

Synthetic media and the liar's dividend

As fakes get more convincing, the larger danger is that people dismiss real evidence as fake. Two law professors named this the liar's dividend in 2019, the same problem a fluent machine only deepens.

What is the liar's dividend?

The liar's dividend is the benefit a dishonest person gains as the public learns that audio and video can be faked. Once anyone might be a forgery, a guilty party can wave real evidence away as a deepfake. The law professors Robert Chesney and Danielle Citron named it in the California Law Review in 2019. The technology that creates the doubt has since become ordinary, and a second technology, machines that generate fluent text and images on demand, has made the record harder still to trust. Chesney and Citron defined the term by its perverse incentive:

Primary source 01 / 05

Hence what we call the liar's dividend: this dividend flows, perversely, in proportion to success in educating the public about the dangers of deep fakes.

Robert Chesney and Danielle Citron law professors who coined the term Deep Fakes: A Looming Challenge for Privacy, Democracy, and National Security, 2019 · California Law Review 107

The dividend does not need a single convincing fake. It only needs fakery to be plausible. Once people know a video could be forged, the accused can deny a genuine one:

Primary source 02 / 05

some will try to escape accountability for their actions by denouncing authentic video and audio as deep fakes.

Robert Chesney and Danielle Citron law professors who coined the term Deep Fakes: A Looming Challenge for Privacy, Democracy, and National Security, 2019 · California Law Review 107

The result is a public trained to doubt its own eyes, which eats away at the shared record that a distrustful audience was already losing:

Primary source 03 / 05

a skeptical public will be primed to doubt the authenticity of real audio and video evidence.

Robert Chesney and Danielle Citron law professors who coined the term Deep Fakes: A Looming Challenge for Privacy, Democracy, and National Security, 2019 · California Law Review 107

The machine that means nothing

Synthetic text raises a paired problem. A large language model can produce prose that reads as authoritative while having no idea what it is saying. In 2021 the computational linguists Emily Bender and Timnit Gebru, with two co-authors, gave that machine its lasting name. Their paper argued that fluency fools us because we supply the meaning ourselves:

Primary source 04 / 05

an LM is a system for haphazardly stitching together sequences of linguistic forms it has observed in its vast training data, according to probabilistic information about how they combine, but without any reference to meaning: a stochastic parrot.

Emily M. Bender and Timnit Gebru, et al. computational linguists On the Dangers of Stochastic Parrots, 2021 · FAccT '21, section 6.1

The danger is not that the model lies on purpose. It has no purpose. It holds no model of the world and no reader in mind:

Primary source 05 / 05

Text generated by an LM is not grounded in communicative intent, any model of the world, or any model of the reader's state of mind.

Emily M. Bender and Timnit Gebru, et al. computational linguists On the Dangers of Stochastic Parrots, 2021 · FAccT '21, section 6.1

Put the two machines together and the record is squeezed from both sides. One floods it with plausible fabrications, the other lets every real document be dismissed as one of them. The attention economy supplies the motive to spread whichever version travels furthest.

What still holds

The defense is not a better detector, because the liar's dividend grows exactly as people learn that detection is possible. The defense is provenance: who published this, when, and whether it traces to a source that stakes its name on it. That is the habit the rest of this guide asks for. Compare coverage, follow a citation back to its origin, and trust the document you can trace over the clip you cannot. A fake loses its power the moment you can show where the real one came from.

Frequently asked

What is the liar's dividend?

It is the advantage a liar gains once the public knows that video, audio, and images can be convincingly faked. Aware that any evidence might be a deepfake, people grow readier to dismiss authentic evidence as fake, so a liar can deny the truth. Robert Chesney and Danielle Citron named the effect in 2019.

What is a stochastic parrot?

It is a description of a large language model coined by Emily Bender, Timnit Gebru, and co-authors in 2021. It means a system that stitches together likely sequences of words from its training data without any understanding of their meaning. The text can sound fluent and authoritative while being grounded in nothing.

How does synthetic media affect the news?

In two ways. Convincing fakes can inject false images, audio, and text into the record, and the mere possibility of fakes lets people deny real evidence. Both erode the shared factual basis that reporting depends on, which is why provenance, tracing a claim to a named source, matters more as synthetic media spreads.

How can you defend against deepfakes and the liar's dividend?

Detection tools help but cannot settle it, because the liar's dividend grows as people learn fakes exist. The durable defense is provenance: check who published something, when, and whether it traces to a source willing to stand behind it. Comparing how several outlets report the same event is one practical way to test a claim.

The primary sources

The documents this chapter quotes. Read them yourself.

The field guide

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